Defining Luxury in China.
Since 2002.
For over two decades, Butterfly have been the trusted partner for the world's most prestigious fashion and luxury houses, building their cultural legacy in China. The establishment of Butterfly Future in 2026 marks a new chapter in the development of the company.
Our vision is to forge deep, authentic connections between iconic brands and the heart of Chinese culture with our unparalleled dedication and integrated marketing expertise — from brand storytelling and digital innovation to immersive experiences and celebrity partnerships — we are proud of crafting singular, compelling narratives that spark engagement and sculpt iconic identities.
Our seamless ecosystem is designed to transform brands into cultural icons over the years.
Heritage
Linda Wang founded Butterfly PR, establishing a new vision for style and communication in China.
The Chinese brand name was refined from Dié Yuè (蝶月) to Dié Yì (蝶亿), symbolizing transformation and boundless creativity.
The inaugural Chanel fashion show in Shanghai — our first major luxury partnership, marked a defining moment, establishing our credentials in the luxury and fashion sector. This landmark partnership not only continues to this day but has also positioned us as a trusted agency for an expanding portfolio of luxury brands.
Victor Su joined as Chairman, fueling strategic growth; began the 14-year PR partnership for ELLE Style Awards in supporting talent management since then.
Restructured into Butterfly Integrated Communication Group (BICG), offering end-to-end services from PR and celebrity partnerships to event production and digital strategy, while deepening focus on fashion, luxury and beauty.
Butterfly PR Taiwan was launched.
Expanded expertise into real estate, automotive, finance, tourism, and corporate sectors, enabling cross-industry brand empowerment.
Served as the official PR partner of the Shanghai International Film Festival (SIFF) for six editions with end-to-end talent management.
Instituted a partnership model within our corporate governance, creating a structured engine for long-term growth.
Jacqueline Wong joined as Managing Partner and established Butterfly Future, a creative IMC agency and brand incubator designed to explore new opportunities for our partners in China and on the global stage. Butterfly Holdings Group Limited is established in Hong Kong the same year.
Our Clients
